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How to Design Your Website
Why do some websites sell better
than others? Do you need a marketing degree to create
a website? Does design have much impact on sales?
You may not realize this but many of the successful
internet marketing businesses realize that design, or
layout of the website should be as much of a marketing
decision as the ad copy. Why is that?
Web designers can do some amazing things
with graphics and colors. You will also have a much
more professional looking site when an expert applies
his handiwork. However, it is very important to understand
some of the key elements that smart marketers will make
certain to appear (or NOT appear) on their highly profitable
sites. If you are aware of these you may be able to
select a designer who is knowledgeable in marketing
as well as design.
COLOR:
Designs with a dramatic color can make
compelling choices for setting a mood. But reading on
a computer screen demands as much contrast as possible,
otherwise the reader will develop vision fatigue. You
do not want to irritate or tire your visitors in any
way or they may leave, so be certain that the main body
of your website copy is black writing on a white background
- or as close to that ideal as possible.
Colors also change appearance on different
monitors, so what looks cool and calm on one monitor
may be bright and glaring on another. Simple works.
GRAPHICS:
Striking, bold graphics can be a real
eye-catcher for visitors. Still, successful internet
marketers are pretty much unanimous in stating that
you should avoid flash graphics as much as possible.
Again, they tend to tire visitors eyes or create a distraction
from the written copy. Even if they are initially impressed
by the work it may subconsciously annoy them. Simplicity
is again the best way to go.
LAYOUT:
The first 'fold' of your site is similar
to opening a tractional paper letter. If you remove
a letter from an envelope that is folded in three, you
will obviously view the top 'fold' first.
This fold is what individuals will see
without scrolling down the page. It is CRUCIAL that
important elements like descriptive headlines, your
contact number, newsletter subscription form etc. all
show in the first fold. Do NOT place banners here unless
they are the main element of your business as you will
be giving prime space to other websites and your customer
(which you fought hard to get in the first place) will
be gone just as quickly.
These are just some of the important
elements you should be aware of when designing your
site.
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