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How to Use the Color in Website Design that Symbolizes
the Emotion you Want to Convey
Since people associate particular
colors with different emotions, the colors used on your
website can have a psychological effect on visitors
to your site. By using specific colors geared towards
the emotion you want to invoke, you can actually increase
product sales.
Here are some colors along with the emotions and symbols
they stimulate:
1) WHITE - purity, innocence,
peace, perfection, chastity, sterility, cleanliness.
In general, white creates a cool and refreshing feeling.
2) BLACK- night, space, authority, sturdiness,
reliability, power,
constancy, prudence, wisdom, classy, elegance, submission,
mourning, demons, witches. Black is a controversial
color as it can symbolize both good and evil.
3) RED - love, excitement, warmth,
heat, fire, blood, passion, power, aggression, action.
Use red as an attention grabber. It works better as
an accent color rather than a background one.
4) PINK - romantic, affection,
sensuality, tenderness, calm, soft hearted, softness,
femininity. Pink tends to reduce aggression.
5) BLUE - sky, ocean, water,
temperature, ice, coolness, mist, shadow, travel, freedom,
truth, solitude, wisdom, trust, loyalty, peaceful, calmness,
intelligence, dedication, masculinity. Different shades
of blue convey opposite meanings. Light blue is peaceful
while dark blue is depressing.
6) PURPLE- royalty, dignity,
luxury, wealth, sophistication, feminine, passion, romance,
sensitivity, coolness, mist, shadows, mysterious, mystic.
7) GREEN - money, calm, envy,
greed, nature, life, youth, renewal, hope, vigor, fertility,
rebirth, freedom, guilt. Different shades of green have
different meanings. Dark green-cool. masculine, conservative,
wealth. Emerald green- immortality. Olive green- peace.
Green is the easiest color on the eye.
8) Yellow - light, purity, understanding,
brightness, warmth, playfulness, creativity. Lemon yellow
is the most eye fatiguing color. Yellow can increase
irritability so yellow should not be used as a main
color, only as an accent. Yellow enhances concentration.
9) ORANGE - autumn, youthful,
fire, warmth, contentment, fruitfulness, wholesomeness,
strong, generous, endurance, strength, ambition. Orange
is the color most associated with appetite so it would
be a good color choice for a website selling food products.
Orange also makes a product seem more suitable for everyone
and more affordable.
10) BROWN - wood, comfort, strength,
earth, solid, reliable, credible, maturity, humility,
conservancy. Light brown conveys genuineness.
11) GRAY - exclusivity. Enhances
the psychological response of other colors.
In general, red, orange, and yellow
are exciting colors while purple, blue and green are
calming ones.
Use the color that symbolizes the emotion
you want to convey as the primary color on your website.
Add 1-2 other colors to reinforce this emotion. The
colors used for your background, header, graphics, text,
highlighting, headlines, etc. will all contribute to
your website's influence on your visitors.
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