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Why Use RSS
RSS stands for Really
Simple Syndication. It is a method developed to allow
webmasters and online publishers to syndicate their
contents easily to other webmasters. For example, if
you use RSS to publish your ezine, then other webmasters
can easily use RSS to display your ezine/content on
their website - automatically.
Without RSS, if a webmaster saw an interesting
article and wanted to display it on his site, he would
need to copy that article and paste it into an HTML
file on his own website. This is a very time consuming
and tedious process. However, with RSS, all the cutting
and pasting can be eliminated and this process can be
automated with RSS software.
RSS is very new. The latest wave started
in 2004 (although it’s been around since the late
90’s, but was only in use by the real geeks). One
news release from summer of 2004 is quoted as saying,
“Google is considering renewing support for the
popular RSS Web publishing format in some of its services.
This marks the latest twist in a burgeoning standards
war over technology that could change how people read
the news.” Even the giants such as Microsoft, eBay
and Yahoo embrace the RSS syndication format.
Yet there are currently many webmasters
and zine publishers still doing it the old way. Companies
that don't have an RSS approach in place yet might need
to reevaluate the way they are doing business. Their
competitors will probably have already implemented some
level of RSS support in their web sites. An innovative
marketing channel has opened up allowing you to market
your products and services. With more and more people
using RSS, the market potential is endless.
RSS has thus far, proven itself as becoming
the preferred method of distributing news and information
online. Those in the know are subscribing to RSS feeds
to read news online and to receive the latest updates
from their preferred publishers. If you publish a newsletter,
you now have another conduit to distribute your news
to thousands of readers! Who doesn’t want that?
Not only is RSS easy to use, it also
affords you free targeted traffic without any additional
efforts. In order for your business to be successful,
you need traffic to your website, and lots of it. You
need to grab a hold of the people who are interested
in your products and services. It doesn’t matter
how good your products and services are if no one visits
your site. One solution to drive traffic to your site
is SEO. You can spend countless hours or spend large
amounts of your budget to hire a search optimization
expert. Or… you can use RSS to glean similar results.
With little effort you can easily add
and display your articles in hundreds of websites -
automatically! What could be better than automatic feeds
while you sleep! You can stop the tedious article submissions.
What’s more is with RSS, you’ll be adding
fresh, relevant content on your website. Change the
content daily if you prefer. It really is simple. Now
Yahoo even has a free RSS directory.
So what are you waiting for? Get with
the program!
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